About You
Brand Readiness Checklist
Check every item that currently applies to your social media and public presence. Be honest — this is private.
Content Safety
No profanity or offensive language in recent posts
Last 90 days of content across all platforms is sponsor-safe
+15
No controversial political or divisive posts
Brands avoid athletes associated with polarizing content
+10
No alcohol, drug, or party content
Even casual content can disqualify youth-oriented brand deals
+8
Accounts are public (not private)
Brands and coaches cannot discover you on a private account
+5
Consistency & Branding
Same handle / name across all platforms
Brands need to find and tag you consistently
+8
Professional profile photo in uniform or sport setting
First impression matters — party photos hurt deal potential
+6
Bio clearly states: sport, position, school, class year
Coaches and scouts read bios before following
+5
DraftReady.AI™ card link in bio
One-tap access to your full scouting card for any viewer
+7
Engagement & Content Quality
Posts at least 3x per week consistently
Frequency = algorithm reach = brand visibility
+8
Posts game highlights or training clips regularly
Sport-specific content drives the most coaching engagement
+10
Engagement rate above 3% (likes+comments / followers)
High engagement beats high follower count for brand deals
+7
Responds to comments and DMs from followers
Community responsiveness is a brand deal scoring factor
+4
Athletic Credentials
Stats or performance data publicly available
Links to ESPN, MaxPreps, NCAA stats page, or Hudl
+6
Featured in any media (local news, sports blog, podcast)
Third-party coverage adds significant credibility multiplier
+8
Has earned awards, all-conference, or all-state recognition
Recognized excellence drives brand interest
+7
Posts about community service or giving back
Brands prioritize athletes with positive community narratives
+6
YOUR NIL BRAND READINESS SCORE
0
/100
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